About Us

Mission

At Rooftop Celery, we believe getting dressed should be an experience—one that’s stylish, effortless, and, most importantly, fun. Whether you're shopping for a bold statement piece or an everyday essential, we’re here to make the journey exciting and inspiring.

Launched in January 2022, Rooftop Celery is an online boutique dedicated to curating unique, high-quality pieces that make you feel extraordinary. Fashion, to us, is more than just clothing—it’s self-expression, confidence, and a touch of magic. It’s that moment when the right outfit transforms your mood, empowers you, and makes you feel unstoppable.

We celebrate prints and solids, textures and finishes, vibrant hues and classic black and white. Our collection is a reflection of our travels—from the streets of New York and Miami to the runways of Paris and Milan. We embrace contrasts, balancing professionalism with playfulness, independence with connection.

We don’t fit into a box. We simply are.

  

About our founder

"My hope is that my brand can have a positive impact on people's lives. I enjoy making people feel powerful through clothes. My purpose is to transmit elegance and style through a curated collection that is desirable yet affordable." 

- Martina Passa